What on Earth is the Digital Community Manager?

November 1, 2019

Hi, FPC!

You likely have already read in the November issue of FirstNEWS that I am changing roles, switching from being Communications Manager to FPC’s Digital Community Manager.

It sounds like I get to hang out online all day, and I definitely am on Facebook and Instagram and the website for a chunk of time. But the word “community” in my new title also means that I’m here now on Sunday mornings, except for when I need to take my Mama to church, so if you have specific questions about communications, ask me! I’ll be moving around, gathering video and photos to use in future communications. (I especially LOVE getting pictures of our newly baptized babies and their joyful families.) Quite often, I run into members who say you’ve heard my name but haven’t had the chance to put the face to it. Come grab me, and we can chat. I’ll talk your ear off.

Now let’s get digital.

Being a digital manager means we’ve recognized the need to grow our connection with our community through digital communications. Especially for a church, being a digital community manager means we value the importance of faithfully building community, connectivity and awareness digitally within our staff, our congregation, our hometown, our local mission partners, and our international partners. Being digital community manager means we recognize what this space can mean to outreach, ministry, formation and evangelism.

While focusing on creating content for our ministries, we’ve also expanded that content to nourish our growing online and social media presence. The Communications Department already has discussions with our program areas to create  graphics, bulletins and other plans, but I’ll help us hone in on priorities that can serve the congregation and audiences outside the church. Our hope for this is creation of connected, consistent presence across our public and private social media pages. Check the bottom of this post for links to pages.

Peg Robarchek and I continue to tag-team on managing the website. Click the Now@First button at the top of the home page on the website for the latest news. Take a look at the Events listing at the bottom left of every page for upcoming programs. There’s also a link to sign up for Realm, so if you haven’t started your Realm account, you can do that on the website and make it easier to receive signups to programs and events.

I’ll be visiting with our staff members and ministries regularly to find out their priorities, and to help them discern where other ministries could benefit from cross-awareness.

I’ll also work on developing a more consistent blog/vlog of written and video content for the church’s website. The Communications Department has been creating videos for various ministries for a while now, but I’ll focus on making sure our videos are aligned with program-area priorities and distributed effectively across social media channels.

Another new digital channel is Faith Unfiltered: Seeking God in the 21st Century, a weekly podcast that discusses the intersection of the spiritual and the secular in our evolving world. Communications and Formation have teamed up to produce Faith Unfiltered and I’ll work on building awareness and a community around this podcast. Keep an eye out for the links and for the Spotify playlists of the folks we’ve interviewed and the podcast staffers who are doing the productions.

All of this sounds fancy, but it’s really an extension of the communications we already have in place, and it doesn’t mean a disconnect in those communications. We continue to send out the weekly e-news blast every Friday that has links to events, programs, Sunday worship and our Tapesty and FirstNEWS magazines. If you aren’t receiving that eblast on Fridays, please let me know. If you aren’t opening the email, then start opening it! It’s the best and easiest way to know what’s going on and how to stay connected important to be informed about your church. It makes me happy when you open your emails because I know we’re helping you connect to the church.

The Communications Department also continues to give out the hard-copy Tapestry and FirstNEWS on Sundays. FirstNEWS remains our go-to monthly newsletter, with a month to six weeks of information about gatherings, meetings, worship, classes, fellowship, outreach and mission. Tapestry, a quarterly magazine, features longer-form stories about our members and our faith journeys. Both publications are posted on the website and are linked in the weekly e-news, and I’ll be looking for ways to use these stories digitally.

We continue to have announcements on the Sunday bulletins, on the back page. It’s easy to post this on your fridge at home and get a daily glimpse of the life of your church.

It’s a space I enjoy, the digital world, and this an opportunity for us to be completely thoughtful in our digital and social endeavors. This new opportunity excites me with its possibilities, encourages me to think bigger, broader, and in ways that can encourage all of us in our mission and our ministries. And it means we can expand our voice of love and hope and inspiration in Charlotte and beyond, and for simply offering a reminder that wherever you are, and whoever you are, you are loved.

~ Dartinia Hull, Digital Community Manager

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